John David Balla

John David Balla is a corporate dropout, freelance writer, marketer, web designer, business consultant, and volunteer committed to spiritual principles and practices.

Among his current activities, Mr. Balla is an Internet business consultant, strategist, copywriter, web designer and marketer. He services both large and small business alike and assists them in achieving their revenue goals.

Dubbed, Project Eagle/Condor, Mr. Balla is working with the indigenous people of Peru, including shamans, college students and entrepreneurs to better leverage the Internet so that people who are looking for their unique services can indeed find them, all while maintaining the integrity of their heritage.

Mr. Balla also has his own online column and website, dubbed "The Woo Woo Chronicles." He also regularly advises small business and entrepreneurs on marketing strategies and best practices. In addition, he is currently working on a novel/screenplay, entitled, "Beyond the American Dream."

Published on 09/5/2008

Being that Cusco, Peru, and Sedona, AZ depend almost exclusively on tourism, plus my background in tourist-based online marketing, I was asked to give three lectures on Internet marketing at the National University of San Antonio Abod in Cuzco.

A Brief History of the Internet and How to Leverage to Promote Tourism in Cusco

In sum, there is little the people of Cusco, and the Sacred Valley, lack. The most obvious is money. Yet their tourism-based economy closely resembles any other city that relies on visitors from afar for the livelihood of the community. As an Internet marketer and a person who lives in a tourist-centric economy... Sedona, AZ, I share my insights about the most common incorrect assumptions merchants make when trying to sell to tourists, how Cusco is actually ahead of the game in many ways, and some simple copywriting techniques that can help a merchant differentiate his/her business.

Like most tourism hotspots, about 90 percent of all Cusco tourists make their plans of where to go, where to stay, and who to trust, long before they get on that big aeroplane. As such, reaching the prospect via the Internet is no longer a nicety. It is essential.

But how?

This video provides a brief overview of the Internet and how today's merchant in Cusco can attract prospects, and then convert them into customers.