In sum, there is little the people of Cusco, and the Sacred Valley, lack. The most obvious is money. Yet their tourism-based economy closely resembles any other city that relies on visitors from afar for the livelihood of the community. As an Internet marketer and a person who lives in a tourist-centric economy... Sedona, AZ, I share my insights about the most common incorrect assumptions merchants make when trying to sell to tourists, how Cusco is actually ahead of the game in many ways, and some simple copywriting techniques that can help a merchant differentiate his/her business.

Like most tourism hotspots, about 90 percent of all Cusco tourists make their plans of where to go, where to stay, and who to trust, long before they get on that big aeroplane. As such, reaching the prospect via the Internet is no longer a nicety. It is essential.

But how?

This video provides a brief overview of the Internet and how today's merchant in Cusco can attract prospects, and then convert them into customers.